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Partnership Prospectus

Partnership Prospectus No. 2

Access the people writing Africa's digital asset rules.

CAB does not sell impressions. We sell access to the people writing Africa's digital asset rules, the rooms where those rules get argued, and the record that outlasts both.

Reference
CAB/MK/2026/02
Effective
1 August 2026
Currency
USD
Founding rates held to
31 July 2027
Supersedes
Rate Card No. 1
Where CAB is today

Let us be straightforward with you.

CAB relaunched in July 2026 with a new masthead, a new editorial structure and a publishing commitment we intend to keep. Before that, our output was irregular. We are telling you this on page one because you will find it out anyway, and because it is the reason these rates are what they are.

What we cannot offer you

  • Large audience numbers
  • A long record of consistent publishing
  • Guaranteed impressions or CPM pricing
  • Scale comparable to a general technology outlet

What we can offer you

  • Access no competitor can purchase
  • A named, disclosed, standards-bound newsroom
  • Deliverables we guarantee in writing
  • Founding rates locked for twelve months

Why partner now rather than later. Every rate in this prospectus is a founding rate. Partners who join before 31 July 2027 hold their pricing for the full term of their agreement, including renewal, regardless of what happens to our audience in the interim. This is the least expensive CAB will ever be.

Comparative advantage

What CAB has that traffic cannot buy.

Inside the process

CAB's editorial leadership sits in the consultations, the association work and the advisory rooms where African digital asset policy is actually formed. That access is the reason our reporting lands before the market does. It is not purchasable and not replicable.

Convening power

We can put regulators, operators and counsel around one table. Very few publications on this continent can make that call and have it answered. For a partner, one such room is worth more than a quarter of banner impressions.

The standing record

Five years of coverage of African virtual asset regulation, indexed and searchable — through the CBN restriction, ISA 2025, ARIP, the capital thresholds and Ghana's VASP Act. Being named in the record is a durable association, not a transient one.

An environment you can stand in

No token promotions, no yield claims, no anonymous projects, ever. Published exclusions and disclosures mean a licensed institution can appear here without adjacency risk — which most crypto inventory cannot offer at any price.

2021 Publishing since
6 Editorial sections
Newsroom Named masthead, in full
Standards Published with corrections policy

Audience figures are deliberately absent from this prospectus. We will publish verified numbers when they are worth publishing, and we will share current analytics with any prospective partner on request. We would rather show you a small honest figure than a large unverifiable one.

Composition, not volume

Who is on the other side of this.

The relevant question for CAB is not how many people read it, but which people. Our readership is concentrated among the functions that authorise spend and the institutions that set the rules that spend responds to.

Who they are

Compliance, legal and risk officers at licensed VASPs and exchanges. Founders, country managers and commercial leads. Bank and fintech teams assessing virtual asset exposure. Regulators, policy advisers and legislative staff. Law firms, consultancies and development finance programme staff.

Why it matters commercially

These are approval roles. A compliance officer cannot buy your product, but no institution buys it without their sign-off. Reaching two hundred of them is a different commercial proposition from reaching twenty thousand retail traders, and it is priced accordingly.

The principal offer

Founding Partnership

An annual association with CAB across editorial sections, the weekly brief, our flagship report and our convening programme. Limited deliberately: partner recognition loses its value the moment it becomes a list.

12 Months • Open

Supporting

$3,000

Founding rate, held on renewal

  • Listed partner on every section page
  • Brief sponsorship, 4 issues
  • 1 co-created explainer
  • Named in the annual Outlook
  • Quarterly delivery report
12 Months • 1 Available

Anchor

$18,000

Sole anchor of the relaunch year

  • Everything in Founding Partner
  • Outlook Presenting Partner
  • Roundtable Host Partner, one session
  • Brief title sponsor, full year
  • Two sections rather than one
  • First refusal on renewal in perpetuity

Founding Partner and Anchor places are allocated in order of commitment, not size. We will decline a partner whose creative or sector conflicts with § 6, regardless of fee.

Rate card

Convening, intelligence & content.

These products are priced on access and outcome rather than audience, which is why they carry CAB's strongest value irrespective of traffic.

Policy Roundtable — Host Partner

An invite-only session convening regulators, operators and counsel on a live rule change. Co-branding, opening remarks, agenda input, full delegate list, and a published communiqué that becomes part of the record.

Exclusive / Per roundtable $5,000
Roundtable — Table Partner

Two seats in the room, logo placement, and attribution in the published communiqué.

4 per session $1,500
Africa Digital Assets Outlook — Presenting Partner

Cover lock-up on CAB's annual report, foreword slot, named in all launch communications, full underlying data set, twelve months of report-page presence.

1 only / Annual $7,500
Outlook — Chapter Partner

One jurisdiction or theme chapter. Logo, chapter foreword, full-page unit.

4 available $3,000
Regulatory Tracker — Organisation Licence

Searchable record of instruments, obligations, thresholds and deadlines across covered jurisdictions. Five seats, quarterly change log, CSV export.

Annual, per org $2,400
Commissioned Briefing

A private written briefing on a defined regulatory question, researched by CAB's desk and delivered to you alone. Never published. Priced by scope.

Per engagement from $2,000
Co-created Explainer

Written by CAB's desk to editorial standard on a topic you nominate. 1,200–1,500 words, original graphic, labelled Partner Content. You receive a licensed copy to reuse in your own channels without restriction.

Per piece $850
Executive Interview

Structured Q&A with your principal, edited for publication, with portrait treatment and social amplification.

Per feature $1,000
Partner Viewpoint

Your byline, our editing, published under Viewpoint with a partner label, permanent URL and author bio.

Client-written $600
Gated Report Distribution

Your whitepaper hosted on a CAB landing page, launched with a summary article and a dedicated send. The complete lead file is delivered to you — names, roles, organisations. Outcome you can count, not impressions you cannot.

Per campaign $1,500
The Brief — Title Sponsor

Sole sponsor of the weekly policy newsletter. Logo lock-up, 45-word message, one link, mention in each issue's social promotion.

Per month $600
The Brief — Single Issue

One issue. Useful for launches, licence announcements and event drives.

Per issue $250
Section Association

"Business, supported by —" on any one of six sections: category page, every article within it, and the homepage module.

Per quarter $1,200

Display advertising is not offered. Banner inventory priced against an audience we have not yet verified would be selling you something we cannot substantiate, and it is the weakest thing CAB has. Everything above is either a deliverable we produce or a room we convene.

What we commit to

Guarantees, in writing.

A publication without a traffic record has to offer something firmer than a forecast. These commitments form part of every partnership agreement and are enforceable against us.

Deliverables, not estimates.

Every item in Schedules 2 and 3 is a countable output — a published piece, a convened session, a delivered lead file. If we do not deliver it within the agreed window, we extend the term at no cost or refund that line in full, at your election.

Publishing cadence.

Should CAB fail to publish for any period exceeding fourteen consecutive days, every active partnership term is extended by twice the days missed, automatically and without a claim being made.

Rate protection.

Founding rates are held for the life of the partnership, including all renewals, irrespective of subsequent audience growth or published rate increases.

Open analytics.

Any partner may request current analytics at any point during the term and receive them unedited, direct from the source platform.

Exit at six months.

Twelve-month partnerships may be cancelled at the six-month mark on thirty days' notice, with unused months refunded pro rata. If we are not delivering value, you should not be locked in.

Terms of engagement

Editorial independence

A publication read by regulators is worth nothing to you if its coverage can be bought. These terms are the reason the association has value.

Coverage

Spend buys placement, never coverage. No partner receives favourable editorial treatment, advance sight of a story, or the removal of a published one.

Labelling

Everything commercial is labelled. Partner content is visibly marked, carries rel="sponsored" on outbound links, and is excluded from our news feeds.

Disclosure

Interests are disclosed. Where a CAB editor or contributor holds a role in an organisation named in a story, that interest is stated in the article itself.

Refusal

We reserve refusal. Any booking may be declined and any live creative withdrawn where it conflicts with these terms, with fees refunded pro rata.

Limits

What CAB will not carry.

This list is the asset. It is why a licensed institution can be seen here. The following are declined at any price:

Token sales, presales and airdrops
Fixed or projected yield and APY claims
Anonymous or unincorporated projects
Unlicensed operators in covered jurisdictions
Signal groups and copy-trading
Gambling and prediction wagering
Recovery and asset-tracing solicitation
Creative implying regulator endorsement
Production

Practicalities

Clear timelines and specifications for delivery.

Partner logo
SVG or 1200px PNG
Transparent, light and dark variants
Newsletter creative
600×150 @2×, static
Plus 45 words and one URL
Co-created content
10 business days
Brief approval to publication; one revision round
Roundtable lead time
8 weeks
From confirmation to session
Tracking
Click tracker only
No third-party pixels or data collection
Payment
50% on signature
Balance at midpoint. Annual partnerships may be quarterly
Local invoicing
Naira available
At the prevailing CBN rate on the invoice date; WHT and VAT as required
Reporting
Quarterly
Delivery against schedule, plus unedited analytics on request
Agency commission
15% on gross
Recognised agencies only
Concessions
30%
Non-profits, industry associations, academic institutions, pre-seed startups

Back the record while it is being built.

The partners who join CAB this year will be named in the archive that this sector's regulation gets written into. That association is available now at a fraction of what it will cost once the numbers arrive — and we would rather build it with a small number of organisations who understood the position early.