“We think that holding bitcoin for the long term is the highest upside lowest risk diversification we can pursue. Some people think that diversification means buy other types of cryptocurrencies or buy other kinds of equity. We think that by holding bitcoin we are diversified because we see bitcoin on the balance sheets of cities, states, governments, companies, small investors, big investors, and ultimately think bitcoin is going to be the core to big-tech innovation at Apple, Amazon, and Facebook. So we just want to be holding the bitcoin. There is never going to be more than 21 million of them. And we think that every investor, and every company, and every government on earth can benefit from it.”Michael Saylor, Chairman/CEO at Microstrategy on Bloomberg Technology TV Show, 30 July 2021